Project Details

Project Name

GearUp

Role

Lead Designer

Heading

3 months

Project Overview

GearUp is an online bike reservation system designed for a bike rental business. The goal was to allow customers, especially those traveling to the area, to reserve bikes in advance, ensuring availability and enhancing their vacation experience. This project was completed as part of the Google UX Design Certificate.

Empathize

Initial Vision & Research

- Project Vision: Develop a simple and efficient user flow for reserving bikes based on dates, bike types, and quantities.
- Home Page Research: Conducted research later in the project to understand industry trends and common practices in the vacation and biking sectors.

Key Research Insights

- Hero Section: Should convey the purpose clearly.
- CTA: Essential to initiate the user journey.
- Trust-Building Elements: Include partners and brands.
- Additional Information: Local activities and restaurants to enhance user experience.

Define

Problem Statement

- Challenge: Design an intuitive and efficient online reservation system that allows users to book bikes based on their vacation plans.
- Objectives:
          - Create a straightforward user flow for selecting bike types, dates, quantities, and payment.
          - Incorporate trust-building elements and useful local information on the Home page.
          - Optimize the process based on user feedback to enhance usability.

Ideate

Concept Development

- Wireframes:
- Home Page: Included a hero section with a clear message, a CTA to start the booking process, and information about partners and local activities.
- Reservation Flow: Users could select pick-up and return dates, bike types, and quantities, followed by a summary and payment confirmation.

Prototype

Lo-Fi Prototype

- Usability Testing:
- Identified issues with unnecessary confirmation steps that added complexity to the user flow.
- Users found additional confirmation pages inconvenient and unnecessary.

Iterations

- First Iteration: Removed the extra confirmation page to streamline the process.
- Second Iteration: Simplified the flow by eliminating redundant steps, making the booking process more direct and user-friendly.

Hi-Fi Prototype

- Finalized the designs with improvements based on user feedback.
- Created a mobile version of the app to ensure a seamless experience across devices.

Test

Usability Testing Results

- Feedback:
          - Removal of the extra confirmation step improved the user experience.
         - Initial addition of the confirmation page was found to be unnecessary by users.
          - Noted the need for a larger sample size for more accurate feedback.

Reflect

Experience & Growth

- Skills Developed: Enhanced ability to create user flows, conduct research, and refine designs based on feedback.
- Project Learnings: Effective research led to a Home page design that aligned well with industry standards. The iterative design process highlighted the importance of balancing user feedback with design decisions.

Future Improvements

- Sample Size: Increase the sample size in usability studies to ensure more representative feedback.
- Further Refinements: Consider additional user testing to validate design choices and potentially refine features based on broader feedback.

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